PFC Consulting

A dynamic restaurant management & franchise consultancy group in Chester

Founded by Des Pheby in 2008, Pheby Food Concepts Group Ltd is a growing hospitality powerhouse consisting of six successful brands: four dark kitchens and two restaurants, including an international franchise. Are you interested in sharing our thrilling journey? All of our restaurants and virtual brands are available to franchise.

Or, perhaps, you would like us to join yours, instead? Here’s how we can help you achieve your entrepreneurial goals.

“The big three QSR franchisees are already developed and saturated. Wok and Go is the future! With growing opportunities across the country, this is the time to jump on board.”Milad Nawaz – Master Franchisee

Franchise & operations consultancy services tailored to your needs

Have you got a business vision? We will show you exactly what to do in order to turn it into reality.

Thanks to our direct experience in all the business functions required to create and operate a restaurant, we are renowned specialists in the bustling food & beverage sector. We can get your business off the ground or take it to the next level with a mix of equity and franchise investment, franchise recruitment, and operations consultancy.

Whether you want to start the independent business that you’ve always dreamed of or expand your existing company through franchising, our varied portfolio of brands and first-hand experience make us the number one hospitality consultancy service to ensure that you succeed.

Creating franchise opportunities through a revolutionising approach

We are proud to have developed our own unique franchising methods that push the traditional boundaries of this industry.

Known as The Franchise Entrepreneur after his popular business podcast, our founder Des Pheby has disrupted and reinvented the world of franchising with his modern forward-thinking and an eye for opportunity.

Game-changing mentoring & coaching services

At Pheby Food Concepts, we offer tailor-made mentoring & coaching programmes on franchising and business. We have benefited our clients’ companies by stimulating national and international growth, developing new revenue sources, and streamlining operations. We have also shown them how to maximise profit, increase turnover and shareholder value by implementing a variety of segments, from quick service to home delivery to casual dining. From the smallest independent businesses to the largest multinational restaurant operators, we continue to benefit all sized businesses.

Now we can help you, too! No matter your industry, our diverse wealth of knowledge enables us to offer you practical and actionable advice. You will be assigned a mentor or a coach with many years of direct experience in hospitality or across different business sectors. They will allow you to grow into the best version of yourself, identify the next step, and, consequently, improve your business until it reaches your most challenging goals.

Whether you are looking to improve your business performance by streamlining internal operations, you’re eager to kickstart your franchisee or franchisor journey, or you simply want to turn your first business idea into a successful brick-and-mortar reality, at Pheby Food Concepts we are here to assist you.

Don’t settle for anything less than your most ambitious vision: get in touch today, and let’s make it happen.

Meet the Team

Des Pheby

Des Pheby

Founder

Des is the founder of Pheby Food Concepts Group Ltd. Des develops unique franchise methods and is proud to be pushing the traditional boundaries of franchising. Des also hosts his own podcast and Youtube channel.

Des Pheby

Founder

Laura Anne Harvey

Laura Anne Harvey

Operations Director

Laura has been with us since 2011 and is also responsible for marketing and business development. Laura also runs her own business as a hospitality consultant. She is a highly-qualified operational professional with a passion for hospitality and delivering results.

Laura Anne Harvey

Operations Director

Shaun Jones

Shaun Jones

Business Development Manager

Shaun has been with us since 2010 and is our BDM and client relationship manager and looks after our franchisees. He has a vast amount of operational experience. "PFC is a great place to work, our team is amazing. We are always thinking of new ideas and never stops pushing the boundaries."

Shaun Jones

Business Development Manager

Adam Scaife

Adam Scaife

Marketing

Adam enjoys the variety of work he gets to do, from podcasting to video editing and more. He enjoys the opportunity to be creative in his work and the opportunities to learn more about various software. Adam's role is digital marketing and has been with us since 2018.

Adam Scaife

Marketing

Jane Riley

Jane Riley

Office Department Manager

Jane has been with the company since 2012 and has overall management and responsibility for the HR – Payroll, Accounts, business and office administration department and staff. "The company’s passion, perseverance, and commitment is why I am privileged to be an integral part of the company’s success story."

Jane Riley

Office Department Manager

Emma Jones

Emma Jones

Customer Accounts Manager

Emma is our customer accounts manager and is responsible for managing the accounting department. Emma has been with the company since 2013 and is a key member of the office department.

Emma Jones

Customer Accounts Manager

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Pheby Food Concepts Group Ltd / 66-68 Northgate Street, Chester, CH1 2HT / CO. 08357502 /