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More than 1,000 new jobs created as PFC Group Ltd expands

27th November 2020

Despite a challenging year so far, Pheby Food Concepts Group Ltd continues to expand and is set to create 1,060 new jobs across the UK as we introduce 128 quick-service pizza, noodle and pancake outlets to its portfolio.

Come the end of 2020, something we’re all eagerly anticipating we’re sure, Pheby Food Concepts Ltd will have opened a further three Dough Dough eateries, employing an additional 60 staff. Our site in Liverpool will be officially opening 18th December after much delay over the prior few months. Our Warrington and Derby sites continue to progress and we will keep everyone updated via our social media on how they’re coming along. The Neapolitan pizza restaurant which formed in 2019 in Chester will look to become a staple of the community in each of its new locations.

Des Pheby, the founder of Pheby Food Concepts Group Ltd, said: “This year has been tough for so many businesses, with hospitality among the sectors worst hit. It’s therefore extremely exciting for us as a hospitality group to be ending 2020 on such a high, with job creation and expansion on the horizon both short and long term.”

Plans for the next five years include launching 100 Wok&Go outlets, creating 800 new jobs. This monumental deal sees us add a plethora of Wok&Go sites to our already vast portfolio. The UK’s most popular Asian noodle bar continues to increase its scope across the United Kingdom and this deal takes us that step closer to our goal of making Wok&Go accessible to all residents in Britain. Hallmark brand of PFC Ltd, Wok&Go, launched over 10 years ago and now has more than 15 sites in the UK, as well as outlets in Portugal and Bahrain.

Alongside there will be 25 new Crepe Delicious sites, employing 200 British workers, over the next seven years. The North American dessert brand continues to conquer the globe having set its stall in Asia and Africa, the brand is one step closer to having a site on each continent. Our deal to bring Crepe Delicious across the pond earlier this year will see the first store open in 2021.

Creating dark kitchens for both our own brands and other hospitality premises has been key to the Group’s success this year. A dark, or ghost, the kitchen is where food is prepared and then collected or delivered for the customer to enjoy away from the premises, you can learn more about dark kitchens here. Each of our new openings will offer this service to customers. All three brands – alongside The Ramen Co., Jack Burrito, Go Pho and The Artisan Wrap Co. – are available for franchise.

“Now more than ever it is important to offer takeaway options,” said Mr Pheby, also known as The Franchise Entrepreneur. “Creating a situation for your customers where they can order, collect and enjoy their food with the minimal amount of human contact possible is a vital selling point at this moment in time. Lockdown is an ever-present threat to the foodservice industry and delivery and clicks and collect is the perfect counter to it.”

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