Monday - Friday09:00 - 17:00
Offices66-68 Northgate Street, Chester, CH1 2HT
Telephone01244 560133
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FROM A SIMPLE CHESTER CAFE...

For some years, Des Pheby had been a small cafe owner based in the heart of Chester City Centre. After a well-earned break in the form of a trip to New York, Des had found inspiration in the quick-service dining craze that was buzzing around The Big Apple and had the idea that birthed Wok&Go. Fast forward a decade or so and you’re looking at the modern-day Pheby Food Concepts Group, a restaurant management group consisting of nine successful brands: 4 restaurants and 5 dark kitchens, including multiple international franchises.

Now we can help you, too!

From the smallest independent businesses to the largest multinational restaurant operators, we continue to benefit all sized businesses. No matter your industry, our diverse wealth of knowledge enables us to offer you practical and actionable advice. We are proud to have developed our own unique franchising methods that push the traditional boundaries of this industry.

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A DECADE OF CREATING SUCCESSFUL BRANDS

RESTAURANTS - DARK KITCHENS - FRANCHISING - CONSULTANCY

Thanks to our direct experience in all the business functions required to create and operate a restaurant, we are renowned specialists in the bustling food & beverage sector. We can get your business off the ground or take it to the next level with a mix of equity and franchise investment, franchise recruitment, and operations consultancy.

Whether you want to start the independent business that you’ve always dreamed of or expand your existing company through franchising, our varied portfolio of brands and first-hand experience makes us the number one hospitality consultancy service to ensure that you succeed.

Are you interested in sharing our thrilling journey? All of our restaurants and virtual brands are available to the franchise. Or, perhaps, you would like us to join yours, instead? We offer not only the opportunity to franchise our brands but offer consultation for those wanting to create their own brands.

PHEBY FOOD CONCEPTS GROUP DOES IT ALL

AN EXPERIENCED TEAM ON HAND TO CREATE SUCCESS

MEET THE TEAM

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FOUNDER

DES PHEBY

Des is the founder of Pheby Food Concepts Group Ltd. Des develops unique franchise methods and is proud to be pushing the traditional boundaries of franchising. Des also hosts his own podcast and YouTube channel.
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OPERATIONS DIRECTOR

LAURA HARVEY

Laura has been with us since 2011 and is also responsible for marketing and business development. She is a highly qualified operational professional with a passion for hospitality and delivering results.
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BUSINESS DEVELOPMENT MANAGER

SHAUN JONES

Shaun is our Business Development Manager and has been here since 2010. He has a vast amount of operational experience. “We are always thinking of new ideas and never stops pushing the boundaries."
OPERATIONS AREA MANAGER

KYLE LOMAS MORGAN

Kyle has been with us since 2013 and supports our management team across branches. "Working with PFC has allowed me to learn and grow, it is a very supportive place to work”.
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OFFICE DEPARTMENT MANAGER

JANE RILEY

Jane has been with the company since 2012 and has overall management for the HR – Payroll, Accounts, business and office administration department and staff. "The company’s passion, perseverance, and commitment are why I am privileged to be an integral part of the company’s success story."
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CUSTOMER HR & PAYROLL MANAGER

JADE ROBSON

Jade has been with the Company since 2016 and supports the business in HR and Payroll. She is CIPD qualified and has a BA (Hons) in Business Studies. "PFC Group's supportive and collaborative culture provides great opportunities to continually enhance processes and learn new skills"
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CUSTOMER ACCOUNTS MANAGER

EMMA JONES

Emma is our customer accounts manager and is responsible for managing the accounting department. Emma has been with the company since 2013 and is a key member of the office department.
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MARKETING ASSISTANT

ADAM SCAIFE

Adam joined us as our marketing assistant in 2018. Adam has a varied role which includes anything from podcasting to video editing and more. He enjoys the creative elements of his position.
JUNIOR MARKETING EXECUTIVE

DEAN FREAR

Dean is a part of our marketing team and is responsible for creating effective marketing strategies for each of our brands. He has been part of our marketing team since 2020.

CONTACT US WITH EASEGet in touch

Visit our agency or simply send us an email anytime you want. If you have any questions, please feel free to contact us.
FIND US66-68 Northgate Street,
Chester,
CH1 2HT
EMAIL USinfo@pfcgroupltd.co.uk

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    Pheby Food Concepts Consulting / 66-68 Northgate Street, Chester, CH1 2HT / CO. 08357502 /