Monday - Friday09:00 - 17:00
Offices66-68 Northgate Street, Chester, CH1 2HT
Telephone01244 560133
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Pheby Food Concepts Group Story

Our Vision:
Change the Franchising Game

Founded by Des Pheby in 2008, Pheby Food Concepts Group Ltd is a growing hospitality powerhouse consisting of six successful brands: four dark kitchens and two restaurants, including an international franchise. Known as The Franchise Entrepreneur after his popular business podcast, our founder Des Pheby has disrupted and reinvented the world of franchising with his modern forward-thinking and an eye for opportunity.

Thanks to our direct experience in all the business functions required to create and operate a restaurant, we are renowned specialists in the bustling food & beverage sector. We can get your business off the ground or take it to the next level with a mix of equity and franchise investment, franchise recruitment, and operations consultancy.

From the smallest independent businesses to the largest multinational restaurant operators, we continue to benefit all sized businesses. Now we can help you, too! No matter your industry, our diverse wealth of knowledge enables us to offer you practical and actionable advice. We are proud to have developed our own unique franchising methods that push the traditional boundaries of this industry.

Whether you want to start the independent business that you’ve always dreamed of or expand your existing company through franchising, our varied portfolio of brands and first-hand experience make us the number one hospitality consultancy service to ensure that you succeed.

Are you interested in sharing our thrilling journey? All of our restaurants and virtual brands are available to the franchise. Or, perhaps, you would like us to join yours, instead? We offer not only the opportunity to franchise our brands but offer consultation for those wanting to create their own brands.


The people who
make us tick

Our expert team draws on extensive industry experience and networks to create the most powerful outcomes for our brands and clients.

Des Pheby

Des is the founder of Pheby Food Concepts Group Ltd. Des develops unique franchise methods and is proud to be pushing the traditional boundaries of franchising. Des also hosts his own podcast and YouTube channel.

Laura Harvey

Laura has been with us since 2011 and is also responsible for marketing and business development. Laura also runs her own business as a hospitality consultant. She is a highly qualified operational professional with a passion for hospitality and delivering results.

Shaun Jones

Shaun is our BDM and has been with us since 2010. He has a vast amount of operational experience. "PFC is a great place to work, our team is amazing. We are always thinking of new ideas and never stops pushing the boundaries."

Kyle Lomas Morgan

Kyle has been with us since 2013 and supports our management team across branches. " Working with PFC has allowed me to learn and grow, it is a very supportive place to work and I have learned plenty of skills”

Jane Riley

Jane has been with the company since 2012 and has overall management for the HR – Payroll, Accounts, business and office administration department and staff. "The company’s passion, perseverance, and commitment are why I am privileged to be an integral part of the company’s success story."

Jade Robson

Jade has been with the Company since 2016 and supports the business in HR and Payroll. She is CIPD qualified and has a BA (Hons) in Business Studies. "PFC Group's supportive and collaborative culture provides great opportunities to continually enhance processes and learn new skills"

Emma Jones

Emma is our customer accounts manager and is responsible for managing the accounting department. Emma has been with the company since 2013 and is a key member of the office department.

Adam Scaife

Adam joined us as our marketing assistant in 2018. Adam enjoys the variety of work he gets to do, from podcasting to video editing and more. He enjoys the opportunity to be creative in his work and the opportunities to learn more about various software.

Dean Frear

Dean joined us in 2020 as our junior marketing executive after completing his master’s in digital marketing. Dean works closely with Adam to come up with creative ways to develop all our improve brands digital footprint.


Visit our agency or simply send us an email anytime you want. If you have any questions, please feel free to contact us.
66-68 Northgate Street,
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