Founded by Des Pheby in 2008, Pheby Food Concepts Group Ltd is a growing hospitality powerhouse consisting of six successful brands: four dark kitchens and two restaurants, including an international franchise. Known as The Franchise Entrepreneur after his popular business podcast, our founder Des Pheby has disrupted and reinvented the world of franchising with his modern forward-thinking and an eye for opportunity.

Thanks to our direct experience in all the business functions required to create and operate a restaurant, we are renowned specialists in the bustling food & beverage sector. We can get your business off the ground or take it to the next level with a mix of equity and franchise investment, franchise recruitment, and operations consultancy.

From the smallest independent businesses to the largest multinational restaurant operators, we continue to benefit all sized businesses. Now we can help you, too! No matter your industry, our diverse wealth of knowledge enables us to offer you practical and actionable advice. We are proud to have developed our own unique franchising methods that push the traditional boundaries of this industry.

Whether you want to start the independent business that you’ve always dreamed of or expand your existing company through franchising, our varied portfolio of brands and first-hand experience make us the number one hospitality consultancy service to ensure that you succeed.

Are you interested in sharing our thrilling journey? All of our restaurants and virtual brands are available to the franchise. Or, perhaps, you would like us to join yours, instead? We offer not only the opportunity to franchise our brands but offer consultation for those wanting to create their own brands.